Company profile

Company name KaaP Inc.
Representative CEO Takafumi Genji
Serivices Borderless E-Commerce mall of NishikigoiKoifanManagement and development
Any and all businesses incidental to each of the foregoing
Head office #205 NARIC Buidling, 4-1-10 Shinsan, Nagaoka City, Niigata Prefecture, 940-2127, Japan
Date of establishment September 20, 2019
Number of employees 4 (as of July 1, 2020)
Capital 10 million yen (including capital reserve)
TEL `+81-70-4406-5058`
Legal adviser S&W International Law Offices
Member organizations All Japan Nishikigoi Promotion Association (member code: 73158)
Awards and selection

Niigata Industrial Creation Organization (NICO)Venture business creation subsidy in 2019

Miraino Pitch 2019 hosted by Osaka Innovation Hub (OIH)Mirano Pitch 2019OIH Award

Hosted by Daishi Bank, Hokuetsu Bank, Daishi Management ConsultingNiigata Startup Contest 2019Outstanding performance award

Media publication

The NikkeiOnceSecond

Niigata Nippo


Niigata Keizai Shinbun

Nagaoka Shinbun

grape Japan

BSN radio


  • KaaP Co., Ltd. operates `KoiFan`, a mall-type e-commerce site for Nishikigoi, an ornamental fish that originated in Japan, with the mission to `bring color and comfort to people's lives`.
  • I have loved living things, especially ornamental fish, since I was a child, and I have been keeping goldfish for more than ten years. One day I found out that I could keep Nishikigoi in an aquarium and I wanted to do so, but I couldn't find much information on the Internet and there were no stores selling Nishikigoi near my house, so I felt it was inconvenient.
  • So I thought of starting a website where you can learn about Koi breeders' commitment to Nishikigoi production and their thoughts, and where you can buy Nishikigoi from anywhere in Japan with peace of mind from the comfort of your home. However, after graduating from university, I was working as a company employee and had no connections in the Nishikigoi industry, so we visited them door to door. Thanks to the support of everyone who took time out of their busy schedules to talk to us and teach us various things, we are able to manage this site.
  • At KoiFan, we send our customers high quality Koi raised by our Koi breeders directly to their homes. We would be very happy if even just one more customer loves their Nishikigoi in their pond or tank and makes them smile.
  • We will do our best to make your shopping experience as satisfying as possible.
  • Please feel free to contact us if you have any questions about the product you are looking for or if you have any questions.
  • CEO Takafumi Genji